Client snapshot
- Client
- Integrity Home Inspections
- Industry
- Residential & Commercial Home Inspection
- Services
- Google Ads, Local PPC, Weekly Performance Reporting
- 2:1Before
- 4:1Month 1
- 6:1Month 2
- 8:1Month 5
- 7–8:1Today
The challenge
Integrity Home Inspections had worked with four marketing agencies in three years, and the results were the same every time. Their return on ad spend kept falling to around 2:1, and sometimes as low as 1:1. At that level they couldn't scale. Every extra dollar spent on ads barely paid for itself.
Part of the frustration was how results were reported. Their old agencies sent numbers that made performance sound good, but the business wasn't seeing that in its results.
The strategy
- We started by reworking Integrity's existing ads and rebuilding their service-area targeting. The goal was to put the budget where it actually booked inspections and pull it from areas that were only spending money.
- We also changed how results get reported. Integrity now receives detailed weekly growth reports instead of vague recaps, so Devin and his team can see exactly how their budget is performing and confirm that we're doing what we said we'd do.
The results
Within a few weeks, and on the same budget, return on ad spend rose above 3:1. It reached 4:1 by the end of the first month and passed 6:1 by month two. Five months in, Integrity had a record month at 8:1.
Because returns were climbing, Integrity began increasing its budget, and ROAS kept rising as spend went up. It now averages 7–8:1.
The extra business has kept the team busy enough that Integrity hired a new teammate within five months of starting with Local Scope SEO. They plan to keep scaling into 2027.
“My return on marketing was falling fast and the Local Scope team within weeks started driving it back up. They started doing so much more with our same budget.”← Back to all case studies