Local Scope SEO

Pricing

Local SEO and ads pricing for home-service businesses

SEO plans from $299 a month. Ads management from $400 a month. Everything each plan includes is listed below, with the contract terms. Most agencies make you call for a quote. We'd rather you know before you call.

Prices updated .

$299/mo
Local SEO, from
$400/mo
Ads management, from
30 days
Notice to cancel after the minimum term

Not sure which plan fits? We'll tell you on a free 30-minute call.

Book a free call

Local SEO and AI search

SEO plans: get found on Google Maps, Google search and AI answers

Every plan includes Google Business Profile work, review management and map rank tracking. Minimum 3 months, then month to month.

Starter SEO

$299/mo

The local basics, handled for you every month. For a small shop that needs to show up on the map in its home area.

Local visibility

  • Google Business Profile optimized
  • Your business listed correctly on the major directories
  • Listings monitored for errors

Reviews

  • Review requests to your customers
  • AI-drafted replies to your reviews
  • Alerts on reviews that may break Google's rules

Tracking and reporting

  • Map rankings for 5 keywords against 3 competitors
  • Monthly PDF report
  • Call and lead tracking available
  • Email support

No pages or blog posts on this plan. That starts at Growth.

Book a free call
Most popular

Growth SEO + AI search

$899/mo

Everything in Starter, plus monthly work on your website. For an established company that wants more calls from search.

Every month

  • 1 blog post written for search
  • 1 page fully optimized
  • Technical SEO fixes across the site

First month

  • AI brand audit: what ChatGPT and Google's AI say about you
  • Content audit
  • Keyword gap analysis against your competitors
  • Google Analytics 4 and Search Console set up

Tracking and reporting

  • Rankings for 50 keywords
  • Competitor analysis on Google and Bing
  • Monthly video and PDF report with call and lead tracking
  • Quarterly 60-minute strategy call
Book a free call

Advanced SEO + AI search

$1,599/mo

Everything in Growth, plus AI search tracking and twice the monthly work. For a multi-truck company competing across a metro.

AI search

  • AI brand analysis and fixes
  • Research on the questions customers ask AI tools, with a visibility score (ChatGPT, Gemini, Perplexity and others)
  • 100 AI prompts tracked every month
  • AI competitor tracking

Every month

  • 2 blog posts written for search
  • 2 pages fully optimized
  • Technical SEO fixes twice a month
  • Rankings for 100 keywords

First month

  • AI prompt analysis
  • AI competitor gap analysis

Reporting

  • Monthly 60-minute strategy call
Book a free call

Ads management

Ads plans: Local Services Ads, Google Ads and more

Each plan includes everything in the one below it, plus weekly optimization and a monthly video report. You pay Google or Microsoft for your ad spend directly; it is not part of our fee.

Starter

$400/mo

For ad spend up to $1,000 a month. Local Services Ads only.

Campaigns

  • Google Local Services Ads (pay per lead)

Every week

  • Profile, budget and category tuning
  • Every lead checked; invalid ones disputed with Google

Reporting

  • Monthly video report
  • Email support

Cancel with 30 days' notice

Book a free call
Most popular

Growth

$700/mo

For ad spend up to $3,000 a month. Adds search ads.

Campaigns, tuned weekly

  • Everything in Starter
  • Google Search Ads
  • Microsoft Ads (Bing and DuckDuckGo)

Reporting

  • Monthly video report
  • Quarterly strategy call

Cancel with 30 days' notice

Book a free call

Advanced

$800/mo or 15% of spend, whichever is greater

No cap on ad spend. Adds the newer channels.

Campaigns, tuned weekly

  • Everything in Growth
  • ChatGPT ads (OpenAI), a new channel, where available
  • Google Shopping and Display Ads
  • YouTube Ads

Reporting

  • Monthly video report
  • Monthly strategy call

6-month minimum, then cancel with 30 days' notice

Book a free call

For example, Ads Starter with $1,000 of Local Services Ads spend costs $1,400 a month in total: $400 to us and $1,000 to Google. On Advanced, the fee is $800 until your ad spend passes $5,333 a month. Above that, it is 15% of spend.

Running SEO and ads together? Your proposal shows the bundle price.

Who is Starter for?

Starter is for a small shop that needs the local basics done right: a complete Google profile, correct listings, steady reviews and a report you can read.

Each month our team keeps your Google Business Profile up to date, fixes your listings on the major directories, asks your customers for reviews and replies to them, tracks your map rankings against 3 competitors and sends you a report.

Your tracking and monthly report run in BrightLocal, a widely used local SEO tool. What Starter does not include: new pages, blog posts or changes to your website. If you need those, Growth at $899 is the plan.

How our prices compare

Few agencies publish prices. Here are two that do, for HVAC local SEO, checked October 27, 2026.

Agency and planWhat it coversPer month
Local Scope SEO: StarterGoogle profile, listings, reviews, map tracking, report$299
Local Scope SEO: GrowthStarter plus monthly content, on-page and technical work$899
Local Scope SEO: AdvancedGrowth plus AI search tracking, twice the monthly work$1,599
The Search SherpaHVAC SEO, one market$1,000 to $2,500
The Search SherpaHVAC SEO, several towns$2,500 to $4,500
Dagmar MarketingHVAC local SEO, per location$1,500 to $2,300
Competitor prices as each agency publishes them. The Search Sherpa also charges a $2,000 roadmap before month one.

On one Denver list of ten HVAC marketing agencies, nine don't publish a price.

Contract terms

PlanMinimumTo cancel
Starter, Growth and Advanced SEO3 months30 days' notice after the minimum
Ads StarterNone30 days' notice
Ads GrowthNone30 days' notice
Ads Advanced6 months30 days' notice after the minimum

Pricing questions

Is there a contract?

SEO plans have a 3-month minimum, then run month to month with 30 days' notice to cancel. Ads Starter and Growth have no minimum. Ads Advanced has a 6-month minimum. There is no setup fee on any plan.

Does the ads fee include my ad spend?

No. You pay Google or Microsoft for the ads directly. Our fee covers the management. Ads Starter covers up to $1,000 a month in ad spend, Growth up to $3,000, and Advanced has no cap.

Why does Starter cost so much less than other agencies?

Starter covers the local basics (Google profile, listings, reviews, map tracking and a monthly report), and software does the tracking. It has no website work. That is why it costs $299 and Growth costs $899.

How long does local SEO take?

Early map movement usually shows in 1 to 3 months. Bigger gains take 3 to 6 months, depending on your competition and your reviews.

What is the difference between Local Services Ads and Google Ads?

Local Services Ads are pay-per-lead listings with a Google Verified badge: you pay when a customer contacts you. Google Search Ads are pay-per-click text ads. For HVAC and pest control, LSA leads usually cost less than search ad leads, so that is where our ads plans start.

Do I own my accounts?

Yes. We work inside your Google Business Profile, Google Ads and Local Services Ads accounts. If you leave, they stay with you.

Do you promise rankings?

No. Nobody controls Google's rankings or what AI tools say. We report calls, leads and rankings every month so you can judge the work yourself.

Not sure which plan?

Book a free 30-minute call. Tell us about your business and the area you serve, and we'll tell you the plan we'd pick and why.

Book a free callCall (720) 817-3567