Your website doesn't turn visitors into consultations.
Many firm websites are outdated and bury the phone number. We focus pages on practice areas and make calling or booking easy.
Updated
Law firm marketing
Law firm marketing that brings in qualified cases
When someone needs a lawyer, they search, compare a few firms, and call. We help your firm get found and look like the right choice, so more of the right cases come to you.
Where your customers find you
01
Local Services Ads
Pay-per-lead listings at the top of Google, with a Google Verified badge.
02
Google Ads
Search ads for the jobs you want most, paid per click.
03
Map pack
The three businesses Google shows on the map for a local search.
04
AI search
ChatGPT, Google AI Overviews and Perplexity.
What's costing you cases
Ads attract the wrong cases.
Broad legal keywords bring calls outside your practice areas. We target the case types you want and filter out the rest.
Bigger firms dominate search.
You don't need to outspend them everywhere. We help you win the map pack and Local Services Ads for your strongest practice areas.
When demand shows up
Legal demand is steady year-round, so we focus on the practice areas with the highest case value for your firm.
Your plan, channel by channel
Local Services Ads
From $400/moPay-per-lead listings above the regular ads for legal searches, once Google has checked your license and firm.
More on Local Services Ads →Google and Microsoft Ads
From $700/moCampaigns organized by practice area, so budget follows the cases you want.
More on Google Ads →Local SEO and Google profile
From $299/moPractice-area pages and map pack rankings that build trust and steady inquiries.
More on local SEO →AI search
Growth and Advanced plansClear answers on your site about your practice areas and who you represent, so AI tools describe your firm correctly.
More on AI search →Plans and prices
The same prices as our pricing page. No quote-only tiers.
Starter SEO
$299/mo
Google profile, listings, reviews, map tracking, monthly report
See what's included →Growth SEO + AI search
$899/mo
Starter, plus a blog post, one page optimized and technical SEO every month
See what's included →Advanced SEO + AI search
$1,599/mo
Growth, plus AI visibility tracking on 100 prompts and twice the monthly work
See what's included →Ads management is $400 a month for Local Services Ads (up to $1,000 of ad spend), $700 a month to add Google and Microsoft search ads (up to $3,000), and $800 a month or 15% of ad spend, whichever is greater, for Advanced with no spend cap. You pay Google or Microsoft for the ads directly, on your own card. Full detail on the pricing page.
Terms: SEO plans have a 3-month minimum, then run month to month. Ads Starter and Growth have no minimum; Ads Advanced has a 6-month minimum. After that, cancel any plan with 30 days' notice. No setup fee on any plan.
Case study
Pennsylvania law firm
An outdated site rebuilt around SEO, with Google Ads support. A steadier flow of better-fit client inquiries.
Read the case study →How we get started
- 01
Book a time
Pick a slot on our calendar, or send the form and we'll reply the same business day.
- 02
30-minute call
We go through the practice areas and case types you want more of, and the ones you turn away.
- 03
Set up in your accounts
Tracking, Google profile and campaigns go live in accounts you own.
- 04
Monthly report
Calls, leads and cost per lead, by source. Not traffic charts.
Frequently asked questions
What are Google Verified ads for lawyers?
Local Services Ads for legal services show a Google Verified badge once Google has checked your license and firm. Google Verified replaced the older Google Screened badge in October 2025. You pay per lead and appear above standard ads.
Can you target specific practice areas?
Yes. We build campaigns and pages around the case types you want and exclude the ones you don't take.
Do you follow attorney advertising rules?
We write all copy to avoid guarantees and results claims, and we review content with you so it fits your state's advertising rules.
Related industries
Let's see where your next cases are going
We'll show you where potential clients are finding other firms instead of yours.