You show up near the office and nowhere else.
Distance to the searcher is one of the factors Google uses to rank local results. We build map visibility in every town your techs drive to, with pages and reviews that name those towns.
Updated
Pest control marketing
Pest control marketing that fills your schedule with recurring plans
A one-time wasp call pays for the trip. A quarterly plan pays for the business. We get you found for the searches that turn into plans, and we track which ones do.
SEO from $299 a month. Ads management from $400 a month. See pricing.
Your free proposal shows which pest companies win the searches in your towns, what a lead costs there, and what we'd fix first.
Book a free call
Or call (720) 817-3567.
What's costing you calls
Each season catches you late.
Spring ants, summer wasps and fall rodents are different searches. We build each one 6 to 8 weeks before it peaks.
You're competing on discounts.
Discount ads bring customers who cancel. We lead with your reviews, response time and plan pricing to win customers who stay.
Three waves a year
Insects run from spring through summer. Rodents move indoors in fall. Each wave is a different search, so each gets its own pages and ads.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Solid months are the busiest. In the striped months we get you ready: February to March for spring insects, September for fall rodents.
- February to March: ant, spider and wasp pages; LSA budget up for spring
- September: rodent pages and campaigns before the first cold nights
- November to January: reviews and plan renewals from the season's customers
What does a pest control lead cost?
| Lead type | Local Services Ads, per lead |
|---|---|
| General pest and routine inspections | $20 to $50 |
| Termite and wildlife | $50 to $150 |
Google Search Ads cost more: about $91 per lead on average for pest control. That is why we usually start pest companies on Local Services Ads and use search ads for termite and commercial work.
The 5 pest control searches worth paying for
- 01"pest control near me": general pest, the lower-cost LSA lead
- 02"exterminator near me": the same buyer, a different word
- 03"termite inspection [your city]": a high-value lead and often a plan
- 04"mouse exterminator [your city]": the fall wave
- 05"quarterly pest control": someone already shopping for a plan
We put the most budget on the searches that turn into plans, and track which ones do.
Do Local Services Ads work for pest control companies?
For most pest companies, yes. Routine pest leads typically cost $20 to $50 through Local Services Ads, less than Google Search Ads at about $91. The ads show above the regular ads for searches like "pest control near me," carry the Google Verified badge, and charge per lead, not per click.
- Your plan pricing and reviews on your LSA profile, so plan buyers pick you
- Every lead checked weekly; invalid ones disputed
- Budget raised for each wave and lowered after
- Starter ads plan: $400 a month to manage up to $1,000 of LSA spend. You pay Google for the leads directly.
Your plan, channel by channel
Local Services Ads
From $400/moPay-per-lead listings with the Google Verified badge for pest, exterminator and termite searches.
More on Local Services Ads →Google and Microsoft Ads
From $700/moSeasonal campaigns for each pest's peak and for plan searches.
More on Google Ads →Local SEO and Google profile
From $299/moMap rankings across your service area and a page for every pest you treat.
More on local SEO →AI search
Growth and Advanced plansClear answers on your site about pests, plans and service area, so AI tools describe you correctly.
More on AI search →Plans and prices
The same prices as our pricing page. No quote-only tiers.
Starter SEO
$299/mo
Google profile, listings, reviews, map tracking, monthly report
See what's included →Growth SEO + AI search
$899/mo
Starter, plus a blog post, one page optimized and technical SEO every month
See what's included →Advanced SEO + AI search
$1,599/mo
Growth, plus AI visibility tracking on 100 prompts and twice the monthly work
See what's included →Ads management is $400 a month for Local Services Ads (up to $1,000 of ad spend), $700 a month to add Google and Microsoft search ads (up to $3,000), and $800 a month or 15% of ad spend, whichever is greater, for Advanced with no spend cap. You pay Google or Microsoft for the ads directly, on your own card. Full detail on the pricing page.
Terms: SEO plans have a 3-month minimum, then run month to month. Ads Starter and Growth have no minimum; Ads Advanced has a 6-month minimum. After that, cancel any plan with 30 days' notice. No setup fee on any plan.
Case study
PestGO Solutions
Almost all of PestGO's new business came from word of mouth. With SEO, AI search work and Google Ads, organic traffic nearly tripled in two months.
Read the case study →How we get started
- 01
Book a time
Pick a slot on our calendar, or send the form and we'll reply the same business day.
- 02
30-minute call
We go through the pests and plans you want more of, and the towns your techs cover.
- 03
Set up in your accounts
Tracking, Google profile and campaigns go live in accounts you own.
- 04
Monthly report
Calls, leads and cost per lead, by source. Not traffic charts.
Pest control marketing questions
What does a pest control lead cost?
From Local Services Ads, typically $20 to $50 for general pest and $50 to $150 for termite and wildlife. Google Search Ads average about $91 per lead.
How do I get more recurring customers instead of one-time jobs?
Target searches that signal ongoing need, like quarterly service and termite protection, and put your plan pricing in your ads and on your Google profile.
When should I start marketing for each season?
6 to 8 weeks before it peaks: February for spring insects, September for fall rodents. Waiting for the first call means paying peak prices.
How much does pest control SEO cost with you?
$299, $899 or $1,599 a month. Every inclusion is on our pricing page.
Related industries
See where plan customers are finding your competitors
Book a free 30-minute call. We'll show you which searches send plan customers to your competitors, and what we'd change first.