Portals own the search results.
We target the searches they don't own, like "best real estate agent near me" and neighborhood-specific seller searches.
Updated
Real estate marketing
Real estate agent marketing: local SEO, ads and AI search
Buyers and sellers now start with Google and AI tools, not a yard sign. We help you own local search so more clients find you before they find a portal.
Where your customers find you
01
Local Services Ads
Pay-per-lead listings at the top of Google, with a Google Verified badge.
02
Google Ads
Search ads for the jobs you want most, paid per click.
03
Map pack
The three businesses Google shows on the map for a local search.
04
AI search
ChatGPT, Google AI Overviews and Perplexity.
What's costing you clients
Your Google profile is an afterthought.
A strong profile with steady reviews puts you in the map pack when sellers look for an agent.
You're not showing up in AI answers.
People now ask ChatGPT who the best agent in their area is. We build the content and reviews that get you named.
When demand shows up
Listing season peaks in spring, and sellers start researching agents in winter. We build your visibility early so you're on their shortlist.
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Your plan, channel by channel
Local Services Ads
From $400/moPay-per-lead listings with the Google Verified badge when buyers and sellers search for an agent.
More on Local Services Ads →Google and Microsoft Ads
From $700/moSeller-focused campaigns for home valuation and listing searches, where the highest-value leads come from.
More on Google Ads →Local SEO and Google profile
From $299/moGoogle Business Profile, map pack rankings and neighborhood pages that build long-term local authority.
More on local SEO →AI search
Growth and Advanced plansClear answers on your site about the neighborhoods you work and how you sell, so AI tools have the facts when people ask about agents.
More on AI search →Plans and prices
The same prices as our pricing page. No quote-only tiers.
Starter SEO
$299/mo
Google profile, listings, reviews, map tracking, monthly report
See what's included →Growth SEO + AI search
$899/mo
Starter, plus a blog post, one page optimized and technical SEO every month
See what's included →Advanced SEO + AI search
$1,599/mo
Growth, plus AI visibility tracking on 100 prompts and twice the monthly work
See what's included →Ads management is $400 a month for Local Services Ads (up to $1,000 of ad spend), $700 a month to add Google and Microsoft search ads (up to $3,000), and $800 a month or 15% of ad spend, whichever is greater, for Advanced with no spend cap. You pay Google or Microsoft for the ads directly, on your own card. Full detail on the pricing page.
Terms: SEO plans have a 3-month minimum, then run month to month. Ads Starter and Growth have no minimum; Ads Advanced has a 6-month minimum. After that, cancel any plan with 30 days' notice. No setup fee on any plan.
Case study
Straightway Investments
Moved from Meta ads to Google Ads, and went from about 2 to 20+ exclusive, qualified leads a month within three months.
Read the case study →How we get started
- 01
Book a time
Pick a slot on our calendar, or send the form and we'll reply the same business day.
- 02
30-minute call
We go through the neighborhoods you work and whether you want more buyers or more sellers.
- 03
Set up in your accounts
Tracking, Google profile and campaigns go live in accounts you own.
- 04
Monthly report
Calls, leads and cost per lead, by source. Not traffic charts.
Frequently asked questions
Can I compete with Zillow in search?
Not on every search, and you don't need to. We focus on agent-specific and seller searches where an individual agent can rank.
Are Local Services Ads available for real estate agents?
Yes, real estate is an LSA category in many markets. We'll confirm eligibility for yours.
How do I get more seller leads?
Target home valuation and listing searches, and keep your Google profile and reviews strong. Sellers check reviews before they call.
Related industries
Let's find the clients you're missing
We'll show you how sellers in your market are choosing their agent.