Where they started
Straightway Investments buys homes for cash and also needs buyers for the properties it lists. That means reaching two audiences at once: homeowners who want to sell fast and close in cash, and buyers looking for homes in specific markets.
The problem
Before working with us, Straightway spent about $30,000 on Meta ads trying to reach both groups. The budget was gone in three months and produced only about three leads worth pursuing. Purchased lead lists never turned into deals either: the leads were cold, shared with competitors, and rarely ready to act. They needed a steady source of warm, qualified leads that belonged only to them.
How we helped
- Moved the budget off social and onto Google Ads, putting Straightway in front of homeowners searching to sell fast for cash and buyers searching in its target areas
- Built separate seller and buyer campaigns, each with its own keywords, ad messaging, and geographic targeting
- Sent every campaign to Straightway's own website so every lead came in first-hand
- Stayed transparent about the account rebuild and where each ad dollar should go, then adjusted targeting, bids, and budget as the market moved
Where they are now
Within three months, inbound leads went from about 2 per month to more than 20. These are warm, exclusive leads from people who searched, found Straightway, and reached out on their own. Because real estate deals are worth so much, Straightway now sees roughly $60 back for every $1 it puts toward marketing with us. The results have held up for over two years, including through slower markets, because we changed course quickly instead of waiting for conditions to improve.
“The thing I liked most about the LocalScope SEO team is they were always transparent about how the rebuild process would go and how they recommend spending my ad dollars. They are so easy to get ahold of and make quick changes as the market moves so quickly.”← Back to all case studies