A few agents control your calendar.
When one agent slows down, so do you. Direct visibility with buyers on Google makes referrals a bonus, not your only pipeline.
Updated
Home inspector marketing
Home inspector marketing that wins buyers and agents
Your bookings come from two places: buyers searching on a contract deadline and agents deciding who to recommend. We get you found by both, and we sell the add-ons that raise your ticket, like radon and sewer scope.
SEO from $299 a month. Ads management from $400 a month. See pricing.
Your free proposal shows who buyers and agents find when they search for an inspector near you, and what we'd fix first.
Book a free call
Or call (720) 817-3567.
What's costing you bookings
Every inspector says "thorough."
Buyers on a deadline book on reviews, report turnaround and price. We put those on your Google profile and site where buyers compare.
Add-ons go unbooked.
Radon, sewer scope and mold testing raise your ticket. In Colorado, for example, more than half of homes have elevated radon (Larimer County Health Department), so radon testing deserves its own page and campaign.
Busy when homes sell
Inspections follow home sales. Listings pick up in spring and hold through summer, and buyers book an inspector within days of going under contract.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
The solid months are your busiest. January and February, striped, are for reviews, add-on pages and Local Services Ads approval, so you are visible when spring listings land.
- January to February: add-on pages, reviews, Local Services Ads approval
- March to August: ads on, budget paced to your inspection slots
- September to December: agent outreach and review requests from the season's clients
What does a home inspection lead cost?
Published numbers for inspectors are thin. Industry estimates for 2026 put the cost around $40 per lead, and it varies a lot by market. We show you your market's real cost in the first month's report.
| Channel | How you pay | Our fee |
|---|---|---|
| Local Services Ads | Per lead, only when a buyer contacts you | From $400/mo |
| Google Search Ads | Per click | From $700/mo |
| Local SEO and Google profile | No per-lead cost | From $299/mo |
The 5 searches that book inspections
- 01"home inspector near me": a buyer just went under contract
- 02"home inspection [your city]": the same buyer, searching by town
- 03"radon testing [your city]": the add-on Colorado buyers ask about
- 04"sewer scope inspection": an add-on with its own fee
- 05"home inspection cost": a buyer comparing prices, so publish yours
Agent referrals ride on your reputation, so your reviews and Google profile matter as much as your rankings.
Do Local Services Ads work for home inspectors?
They can, where Google offers home inspection as a Local Services Ads category, which it does in many markets. The ads show above regular ads, charge per lead, and carry a Google Verified badge after Google's screening. For a buyer on a contract deadline, that badge and your reviews in one spot make the call easy.
- We check that your market is eligible as part of your free proposal
- Budget paced to the inspections you can take each week
- Every lead checked weekly; invalid ones disputed
Your plan, channel by channel
Local Services Ads
From $400/moPay-per-lead listings with the Google Verified badge when buyers search for an inspector.
More on Local Services Ads →Google and Microsoft Ads
From $700/moCampaigns for core inspections and add-ons like radon, sewer scope and mold.
More on Google Ads →Local SEO and Google profile
From $299/moMap rankings plus a page for every inspection type and add-on you offer.
More on local SEO →AI search
Growth and Advanced plansClear answers on your site about what you inspect, turnaround and price, so AI tools describe you correctly.
More on AI search →Plans and prices
The same prices as our pricing page. No quote-only tiers.
Starter SEO
$299/mo
Google profile, listings, reviews, map tracking, monthly report
See what's included →Growth SEO + AI search
$899/mo
Starter, plus a blog post, one page optimized and technical SEO every month
See what's included →Advanced SEO + AI search
$1,599/mo
Growth, plus AI visibility tracking on 100 prompts and twice the monthly work
See what's included →Ads management is $400 a month for Local Services Ads (up to $1,000 of ad spend), $700 a month to add Google and Microsoft search ads (up to $3,000), and $800 a month or 15% of ad spend, whichever is greater, for Advanced with no spend cap. You pay Google or Microsoft for the ads directly, on your own card. Full detail on the pricing page.
Terms: SEO plans have a 3-month minimum, then run month to month. Ads Starter and Growth have no minimum; Ads Advanced has a 6-month minimum. After that, cancel any plan with 30 days' notice. No setup fee on any plan.
Home inspection results
Summit Home Inspections
Cost per lead cut from about $55 to $31 in three months on the same budget, then to $21 by month six.
Read the Summit case study →Integrity Home Inspections
Return on ad spend raised from 2:1 to a record 8:1 month within five months. Now averages 7 to 8:1.
Read the Integrity case study →How we get started
- 01
Book a time
Pick a slot on our calendar, or send the form and we'll reply the same business day.
- 02
30-minute call
We go through your inspection slots, the add-ons you offer and the areas you cover.
- 03
Set up in your accounts
Tracking, Google profile and campaigns go live in accounts you own.
- 04
Monthly report
Calls, leads and cost per lead, by source. Not traffic charts.
Home inspector marketing questions
How much does SEO cost for a home inspector?
Our plans are $299, $899 and $1,599 a month. Starter covers what a solo inspector needs first: your Google profile, listings, reviews and map tracking.
What does a home inspection lead cost?
Industry estimates for 2026 put it around $40 per lead. It varies by market, and your first monthly report shows yours.
How do I depend less on agent referrals?
Get found by buyers directly on Google Maps, Local Services Ads and search. Agent referrals then become a bonus.
Are Local Services Ads available for home inspectors?
Home inspection is a Local Services Ads category in many markets. We check yours as part of your free proposal.
Should I market radon and sewer scope separately?
Yes. Each add-on gets its own page and ad group. In Colorado, for example, more than half of homes have elevated radon, according to the Larimer County Health Department, so buyers ask for it.
How long does local SEO take?
Early map movement usually shows in 1 to 3 months, bigger gains in 3 to 6 months, depending on competition and reviews.
Related industries
See how buyers in your market choose their inspector
Book a free 30-minute call, or send the form and we'll reply the same business day.