You start marketing when the phones should already be ringing.
Map rankings and LSA approval take weeks. If you start when the first heat wave hits, the companies that started in April get the calls.
Updated
HVAC marketing
HVAC marketing that books the calls when the weather turns
Local SEO, Local Services Ads and Google Ads for heating and cooling companies. We build your visibility before the summer and winter rush, then track every call back to where it came from.
SEO from $299 a month. Ads management from $400 a month. See pricing.
Your free proposal shows who ranks for heating and cooling calls near you, what those leads cost, and what we'd fix first.
Book a free call
Or call (720) 817-3567.
What's costing you calls
Tune-ups and replacements share one budget.
A filter call and a full system replacement can cost the same click. We split campaigns by repair, install and maintenance so spend follows profit.
Repair customers vanish after one visit.
The family you fixed a furnace for is your next replacement and maintenance plan. We keep you in front of them with reviews, follow-up and your Google profile.
Two busy seasons, two ramps
HVAC calls bunch up when the weather turns: cooling in summer, heating in winter. Ad prices climb in the same months because every competitor bids at once.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Solid months are the busiest; striped months are when we get you ready. We do the map ranking work and LSA approval in April to May and October to November, so you are visible before the rush instead of paying peak prices to catch up.
- April to May: AC tune-up and replacement pages, LSA budget set for summer
- October to November: furnace and heat pump pages, no-heat campaigns ready
- Off months: reviews, maintenance-plan offers, replacement quotes
What does an HVAC lead cost?
| Channel | Typical cost per lead | How you pay |
|---|---|---|
| Local Services Ads | $50 to $80 | Per lead, only when a customer contacts you |
| Google Search Ads | $100 to $150 | Per click; emergency searches cost more |
| Local SEO and your Google profile | No per-lead cost | Monthly fee, from $299 |
That is why our ads plans start with Local Services Ads, then add search ads for replacement jobs.
The 5 HVAC searches that bring calls
- 01"AC repair near me": summer emergencies
- 02"furnace repair [your city]": winter emergencies
- 03"furnace not working": a homeowner who needs help today
- 04"24 hour AC repair": costs more per click, converts faster
- 05"AC replacement [your city]": the high-ticket job
Broad searches like "air conditioning" or "heating" bring researchers, not buyers. We keep your budget on repair and replacement searches in the towns you serve.
Do Local Services Ads work for HVAC companies?
For most HVAC companies, yes: they are usually the cheapest leads you can buy, at $50 to $80 a lead. They show above the regular ads for searches like "AC repair near me," carry a Google Verified badge once you pass Google's screening, and charge per lead, not per click.
- Google's screening takes a few weeks, so start before the season
- We check every lead each week and dispute the ones that aren't real jobs
- Budget paced to how many jobs your crews can take
- Our Starter ads plan is $400 a month to manage up to $1,000 of LSA spend. You pay Google for the leads directly.
Your plan, channel by channel
Local Services Ads
From $400/moPay-per-lead listings with the Google Verified badge for AC and furnace searches.
More on Local Services Ads →Google and Microsoft Ads
From $700/moCampaigns split by repair, install and maintenance, so replacement searches get the budget.
More on Google Ads →Local SEO and Google profile
From $299/moMap rankings and a page for every system you service and every town you cover.
More on local SEO →AI search
Growth and Advanced plansClear answers on your site about heat pumps, rebates and service areas, so ChatGPT and Google's AI can describe you correctly.
More on AI search →Plans and prices
The same prices as our pricing page. No quote-only tiers.
Starter SEO
$299/mo
Google profile, listings, reviews, map tracking, monthly report
See what's included →Growth SEO + AI search
$899/mo
Starter, plus a blog post, one page optimized and technical SEO every month
See what's included →Advanced SEO + AI search
$1,599/mo
Growth, plus AI visibility tracking on 100 prompts and twice the monthly work
See what's included →Ads management is $400 a month for Local Services Ads (up to $1,000 of ad spend), $700 a month to add Google and Microsoft search ads (up to $3,000), and $800 a month or 15% of ad spend, whichever is greater, for Advanced with no spend cap. You pay Google or Microsoft for the ads directly, on your own card. Full detail on the pricing page.
Terms: SEO plans have a 3-month minimum, then run month to month. Ads Starter and Growth have no minimum; Ads Advanced has a 6-month minimum. After that, cancel any plan with 30 days' notice. No setup fee on any plan.
A local home-service result
How we get started
- 01
Book a time
Pick a slot on our calendar, or send the form and we'll reply the same business day.
- 02
30-minute call
We go through your repair, install and maintenance mix and the towns you want more calls from.
- 03
Set up in your accounts
Tracking, Google profile and campaigns go live in accounts you own.
- 04
Monthly report
Calls, leads and cost per lead, by source. Not traffic charts.
HVAC marketing questions
How much does an HVAC lead cost?
Typical US ranges are $50 to $80 per lead from Local Services Ads and $100 to $150 from Google Search Ads, according to Housecall Pro. Emergency searches and peak months cost more.
How much does HVAC SEO cost?
Few agencies publish prices. The Search Sherpa, one that does, quotes $1,000 to $2,500 a month for one market. Our plans are $299, $899 and $1,599 a month, with every inclusion listed on our pricing page.
How fast can Local Services Ads get my phone ringing?
Once Google's screening is done, LSA can bring calls within days. Screening and background checks usually take a few weeks, so start before your busy season.
Should I market repairs or replacements?
Both, but separately. Repairs are volume; replacements are profit. We split campaigns so each gets the right budget and message.
When should I start marketing for summer or winter?
Start SEO at least 3 months ahead, since rankings take 3 to 6 months to build. Start ads 6 to 8 weeks before the season, so April for summer and October for winter, to give them time to tune.
How long does local SEO take for an HVAC company?
Early map movement usually shows in 1 to 3 months, bigger gains in 3 to 6 months, depending on your competition and reviews.
Related industries
Let's see where you're losing calls
Book a free 30-minute call. We'll show you who ranks for heating and cooling calls in your area, and what we'd do first.